Why Lambrusco 🍕🍷

Historically, Lambrusco was once a star of the Italian wine scene—an effervescent gem celebrated by Romans for its lively character and versatility. Yet over time, mass-market production reduced its legacy to cheap, sweet offerings that obscured its true potential. It became the underdog—a misunderstood, overlooked varietal that deserved more. We saw beyond that tarnished reputation, recognizing Lambrusco’s rich history and its untapped power. With a blend of Old World knowledge and the bold innovation of today’s cultural renaissance, we’ve spent years meticulously perfecting this grape, refining every step until it could stand proudly on any table, in any cellar, anywhere in the world.

Lyons Wine is about honoring that heritage while breaking new ground. Our Lambrusco is a next-generation expression—an embodiment of luxury, depth, and authenticity, crafted to surprise and delight even the most discerning palates. We approach winemaking with the same meticulous attention to detail that you’d expect from the world’s finest estates, but with a fresh perspective that brings a new rhythm to the world of wine.

We embrace the legacy of Old World Italian tradition, but we do it with the creativity and resilience that define amodern wine experience. It’s a dialogue between seemingly contrasting worlds: the rolling hills of Northern Italy meeting the vibrant energy of a new generation of tastemakers, entrepreneurs, and innovators who understand that our wine is not about fitting in but standing out.

Our mission is simple—to lead the industry through a combination of impeccable quality, direct-to-consumer experiences, and a commitment to community that goes beyond the glass. We’re here to tell a story, one bottle at a time.

Welcome to our story. It’s just beginning.